What Your Competition Would Never Expect
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Go-to-Market Revenue Strategy Development & Implementation
A “Go-to-Market Revenue strategy” (GTMR strategy) is a detailed plan outlining how a company will introduce and sell its product or service to a target market, including strategies for marketing, direct sales, channels, and customer engagement. Effectively reaching and convincing potential buyers, essentially acting as a roadmap for launching a new product and/or entering a new market…
Building a GTMR strategy
- Definition of the target market and prospective customers:
- Identification of the ideal market segments
- Understanding the market needs and buying behaviors
- Your current target market perceptions:
- What is the current perception of your company or brand?
- Defining the goal of the new GTMR strategy. Are you seeking evolution or revolution?
- Messaging and positioning:
- Defining product presentation to the markets
- Highlighting unique value proposition
- Competitive differentiation
- Distribution channels:
- Direct and indirect channels to markets
- Support processes
- Marketing plan:
- Develop a comprehensive marketing plan
- Building awareness campaigns
- Leads and sales generation
- Creating market pull
- Sales strategy:
- Establish optimized sales processes
- Convert leads into new customers
- Increase revenue
- Minimize cost of sales
Why is a disruptive GTMR strategy important?
- Defines the corporate direction- to pursue market disruption
- Ensures alignment between marketing, direct sales and the channels
- Maximize market impact
- Generates incremental revenue
- Defines the corporate direction- to pursue market disruption
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- First market mover and thought leadership
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- Enhance company valuation
"Be creative. Use unconventional thinking. And have the guts to carry it out.”