Entering the North American technology market presents both significant opportunities and challenges for foreign companies. To succeed a comprehensive Go-to-Market Revenue strategy – addressing cultural differences, consumer preferences, and market dynamics is required.

The BlueBridge Team has significant experience with international companies, including a presence in Israel,  and developing high-performance Go-to-Market Revenue strategies for the US. Through collaboration with you we create unique strategies using the following steps:

1.       Understanding the Market

• • • Extensive, in-depth market research

    • Direct and indirect channel research

2.       Develop a Cohesive Strategy

• • • Agree on goals, objectives, and metrics

    • Define systems to measure progress

3.       Ensure Uniform Messaging

• • • Common strategies and messaging across all platforms and channels

    • Constant research on market response

4.       Continuously Measure and Optimize

• • • Establish key performance indicators (KPIs)

    • Measure progress and results of strategy components

5.       Continuing the Disruption

• • • Identify areas of strengths and gaps

    • Modify ongoing strategy accordingly

    • Advancing market disruption and leadership