Who We Are

Bridging experience, data, and bold thinking to guide technology driven growth and leadership

At BlueBridge Group, we are a team of advisors, analysts, researchers and strategists helping high-tech businesses break through barriers, rethink the status quo, and scale with confidence. Our mission is simple: deliver clarity where there’s complexity and value where there’s noise.

Innovation Meets Rigor

We don’t just offer advice—we shape outcomes. Our work is grounded in research, driven by data, and guided by decades of industry experience. We believe in challenging conventional thinking, but always with ethics, precision, and client goals in focus.

Whether it’s validating a new market, designing a GTM strategy, or navigating disruptive innovation, our team combines insight and execution to move businesses forward—intelligently and sustainably.

Where We Add the Most Value

Strategic Consulting

Disruptive GTM strategies, business modeling, growth planning, market leadership

Custom Research & Analysis

Market validation, buyer behavior, competitive assessments and intelligence

Innovation Advisory

Current GTM strategies, emerging tech evaluation, market risks, product roadmap alignment

Meet Our Dynamic Team of Experts

Our consulting team brings together a focused group of experts with extensive experience in delivering innovative technology solutions across various industries. Each member contributes unique skills and perspectives to help our clients navigate complex and disruptive Go-to-Market Revenue strategies.

Bill Wallet

CEO

Skip Hirvela

Practice Lead

Brett Wallet

Research Manager

Ilan Friedman

Advisor, Israel Market Entry and Strategy

Bob Wilson

Practice Lead

Ray Cantrell

Practice Lead

Bill Wallet

CEO

Bill Wallet is an innovative and disruptive go-to-market strategist with an exceptional talent for crafting creative strategies in the high-tech industry. Known for his sharp instincts and innovative approach, Bill has a unique ability to identify opportunities and design solutions that drive business growth. With his deep understanding of market dynamics and extensive experience in partner ecosystem development, channel optimization, alliances, business development, and sales, he helps organizations achieve sustainable growth and market leadership through innovative, disruptive strategies.

He is a sought-after consultant for organizations aiming to elevate their market presence. Specializing in high-impact areas such as broadband, IoT, software, cloud computing, ISV management, predictive analytics, mobility, and more, Bill is a dynamic and collaborative leader who thrives on challenges and consistently delivers winning results. In addition to BlueBridge group, Bill founded Client/Server Labs and Enabling Technologies Group, and has held leadership positions at Calix, B2M Solutions, among others.

Skip Hirvela

Practice Lead

Skip Hirvela is a seasoned sales executive with over 30 years of experience in the telecommunications and broadband industry. His career spans both Fortune 50 companies and startups, showcasing his versatility and adaptability in diverse business environments.

Professional Experience

Skip has demonstrated exceptional skills in:

  • Sales Leadership: Building and leading high-performing sales teams

  • Direct Sales: Extensive hands-on experience in closing deals

  • Business Transformation: Successfully transitioning a company from hardware-focused sales to solution and experience-oriented approaches

One of Skip’s most notable achievements was leading a sales team through a significant growth phase, scaling annual sales from $30 million to over $1 billion. This transformation involved a comprehensive shift in processes, practices, and company culture.

Education

Skip’s academic background has played a crucial role in his career success:

  • Bachelor’s degree in business administration

  • Master of Business Administration (MBA)

He has effectively leveraged his education to navigate evolving challenges and opportunities in the sales landscape, implementing data-driven strategies and modern sales techniques.

Expertise

Skip’s areas of expertise include:

  • Recruitment and Performance Management

  • Process Optimization and Scaling

  • Enablement and Culture

Brett Wallet

Research Manager

Brett Wallet is a dedicated and detail-oriented Research Manager with 8 years of experience in leading cross-functional teams and driving innovative research initiatives. Specializing in business research, market analysis, and technology, Brett excels in project management, strategic planning, and data analysis.

Key accomplishments include:

  • Successfully overseeing research projects from inception to implementation, leading to product development and unique business strategies.

  • Developing robust methodologies to ensure research integrity and efficiency.

  • Collaborating with diverse stakeholders, including partners, and high-tech companies (both hardware and software oriented), to achieve shared goals.

Brett holds a B.S. in Materials Science & Engineering from Auburn University, as well as a M.S. in Materials Engineering from the Georgia Institute of Technology. Passionate about fostering innovation and addressing complex challenges, Brett is committed to advancing knowledge and delivering impactful solutions.

Ilan Friedman

Advisor, Israel Market Entry and Strategy

Ilan represents BlueBridge Group in Israel, serving as the local point of contact for Israeli companies seeking professional consultation and market-entry support. He identifies and engages potential clients, bridges cultural and business gaps, and ensures seamless collaboration with BlueBridge Group’s U.S. team. With deep expertise in U.S. market expansion, Ilan helps Israeli businesses navigate the process effectively, providing strategic guidance and facilitating strong, productive relationships.

Bob Wilson

Practice Lead

Bob Wilson is our CTO and Enterprise Practice Lead, a seasoned executive and trusted advisor known for his transformative leadership and global go-to-market expertise. With a track record of driving innovation and business growth, he specializes in visionary strategies that challenge industry norms and deliver scalable IT solutions.

As a Subject Matter Expert in emerging technologies like data storage and cloud computing, Bob has led the design and deployment of high-performance solutions for demanding enterprise environments. His career spans senior roles at Dell EMC—where he helped launch converged and hyper-converged infrastructure products contributing to $2B+ in revenue growth—as well as CTO positions at tech firms where he drove strategic transformation and cloud innovation.

In addition to his technical depth, Bob brings strong leadership in global sales, marketing, and channel development across startups and Fortune 200 companies. He is known for building high-impact teams and fostering a culture of innovation, customer focus, and strategic growth.

Bob holds bachelor’s degrees in Aeronautics, Applied Mathematics, and Computer Science, along with a master’s degree in Computer Science. He remains at the forefront of enterprise technology, driving impactful change through innovation and emerging tech.

Ray Cantrell

Practice Lead

Ray Cantrell is a results-driven sales and solutions engineering executive with over 30 years of experience transforming customer needs into actionable business outcomes. Known for his consultative approach, Ray collaborates closely with clients to identify challenges and craft innovative solutions that deliver measurable results. His expertise spans customer engagement, technology, and business strategy, with a special focus on integrating advanced AI-driven solutions to enhance product offerings and operational efficiencies.

Ray has led Sales, Sales Engineering and Customer Success teams to achieve record-breaking growth, while partnering with Product Development to align technical solutions with evolving customer demands. He has been instrumental in leveraging AI and machine learning capabilities to refine products, automate processes, and deliver personalized customer experiences. His efforts helped company sales increase from $270 million to over $1 billion, with product deployments soaring by 170%, and service renewal rates significantly improving.

Ray’s talent for cross-departmental collaboration — particularly with Product Development and use of AI — has been key to driving continuous innovation based on customer feedback and market insights. He consistently serves as the voice of the customer, aggregating insights to guide feature prioritization and strategic growth initiatives. Focused on operational excellence, strategic partnerships, and long-term value creation, Ray brings a proven track record of delivering solutions that foster sustained growth, enhance customer satisfaction, and advance technological innovation.

Let's Unlock Your Next Big Move

We don’t believe in one-size-fits-all consulting. We collaborate closely with every client to deliver customized, research-driven strategies that solve complex challenges and unlock new opportunities. If you're ready for bold thinking backed by deep industry experience, let's talk.

Contact information:

Mon - Fri 9.00 AM - 17.00 PM (EST)

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