Go-to-Market Revenue Strategy Development & Implementation

A “Go-to-Market Revenue strategy” (GTMR strategy) is a detailed plan outlining how a company will introduce and sell its product or service to a target market, including strategies for marketing, direct sales, channels, and customer engagement. Effectively reaching and convincing potential buyers, essentially acting as a roadmap for launching a new product and/or entering a new market…

Building a GTMR strategy

Definition of the target market and prospective customers:

  • Identification of the ideal market segments

  • Understanding the market needs and buying behaviors

Your current target market perceptions:

  • What is the current perception of your company or brand?

Defining the goal of the new GTMR strategy. Are you seeking evolution or revolution?

  • What are you seeking?

    • Evolution: Continuing on the current course

    • Revolution: True market disruption

Messaging and positioning:

  • Defining product presentation to the markets

  • Highlighting unique value proposition

  • Competitive differentiation

Distribution channels:

  • Direct and indirect channels to markets

  • Support processes

Marketing plan:

  • Develop a comprehensive marketing plan

  • Building awareness campaigns

  • Leads and sales generation

  • Creating market pull

Sales strategy:

  • Establish optimized sales processes

  • Convert leads into new customers

  • Increase revenue

  • Minimize cost of sales

Why is a disruptive GTMR strategy important?

  • Defines the corporate direction- to pursue market disruption

  • Ensures alignment between marketing, direct sales and the channels

  • Maximize market impact

  • Generates incremental revenue

  • First market mover and thought leadership

  • Enhance company valuation

"Be creative. Use unconventional thinking. And have the guts to carry it out.”

  • - Lee Iacocca

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