The BlueBridge Group builds custom Go-to-Market (GTM) revenue-based strategic plans and business models that transform technology companies from merely evolving into dynamic market innovators and disruptors. To do this, we have developed formal quantitative assessments to both evaluate your current GTM state as well as the alignment between direct sales, indirect channels, and marketing to optimize collaboration and execution.

We focus on strengths and weaknesses, identifying gaps, and generating unique business models. Then we optimize and tune to ensure ongoing improvement. Successful disruptive innovation through creative business and GTM strategies results in market leadership as well as generating incremental customers, revenues, and margin.